Authenticity

How do you remain authentic and have your social media and emails have your “voice”? Now more than ever, how can you break through the noise? Through Covid, many people were exposed to so many more instructors, classes, modalities, you name it. And now you may find yourself in a position to revamp, re-emerge, work through what was not working in your business and shift. It’s important to communicate, communicate and COMMUNICATE some more. Get real vulnerable and transparent about what your business has been through and what effects the past two years have had on you both personally and professionally. Dig deep into what your mission is, who your avatar client is - what’s your purpose. AND SAY THAT in a way that no one else can! Drill deep and be as specific as you can about what someone can expect from a class at your space, how would they feel emotionally, mentally and physically. How can you communicate in immense detail the value you bring to the table? What have past clients told you in the past about why they attend your studio? The more specific we can get - the more targeted we can make the verbiage for your email and posts. ALSO and MORE IMPORTANTLY - the clearer we can make the message - the more it will be engrained in your head about decisions moving forward. Think about how now that you know the alignment principals of movement and how you can tell immediately when something is off - I want to get to the same place with marketing efforts.